Create your own fashion line like Rihanna
Rihanna Gives life to Puma
Fashionista, singer, and entertainer Rihanna blows the charts off again. This time it’s not because of one of her head bobbing, hip winning hot songs. She has taken on a new venture in the sneaker industry. Rihanna’s decision to partner with Puma back in 2014 has been nothing but a booming business for the partnership. If you’re a sneaker fanatic then you may already have a pair of the high profile style called the “Puma Creeper.” Earlier this year the “Work” singer released her third installment of her Puma Suede Creeper. A flat, thick-soled platform sneaker is the best way to describe the look . Adding her own spunk of funky colors to the line, the sneaker sold out in no time. Rihanna is just one of many people who took on a new business venture hoping that it would be a success. Although she is a high profile celebrity, you too can put your creations to work out for you.
First, you want to write down your aspirations, what do you envision. Writing down your thoughts is one of the best ways to remind yourself of what you want to happen. Like Rihanna, you too can create a fashion line of sneakers that sells out in hours.
Next, research how to put our thoughts into reality. Start surrounding yourself around like-minded people. If you want to create your own business, find a business mentor to be around. “Knowledge is Power” is a saying that will never get old, the more you know the more successful you can become.
After you have started your research, don’t stop. This is where people lose momentum. Consistency is key when it comes to being as successful as Rihanna with her sneaker line. Remember if you can’t find what you’re looking for the first time, figure out another way to find it. Go to networking events, let your face be seen and your ideas be heard.
Finally, with everything that you learn, start putting it into action. Rihanna is walking a fashion billboard, so it wasn’t hard for someone to notice when she started wearing the different type of sneaker to red carpet events instead of stilettos. Like her, you can do the same. Wherever you go talk about your business venture, if its a clothing line wear it, if its hair line show it...be your own promoter until the right person notices.
Puma’s “Fenty by Rihanna” is just one of many examples of how celebrities use their platform to build a bigger brand. Fortunately for Rihanna her fashionable sense of style worked out for her and Puma. The next time you have an idea don’t be afraid to bring it to life, you never know where it may take you. You may be the next best thing that brings a plummeting business back to life again.
The Kimmy Nicole
